If you want publicity, you have to ask for it. That means understanding what stories you have to tell and telling them in an appealing way. It also means having relationships with the press and understanding what they are looking for and how media organizations work.
In this session, presented by Katherine Bulava of Hatha Communications, you will learn how to identify what’s newsworthy, understand what appeals to reporters, how to establish relationships with key media and how to publicize your organization.
Developing Relationships with the Media – The Art of the Story
February 17, 2016
10:00 – 11:30 AM